MARKETING

The world is currently experiencing a new normal. For business’ to stay relevant we need to adjust to the new normal. Events Africa helps you adjust to the new normal in doing business, from strategy to creative our approach goes beyond the usual.

We are a one stop marketing agency offering a holistic approach from one-off marketing campaigns to bespoke integrated promotions.

MARKET RESEARCH

Events Africa is a leading marketing data, insight and research consultancy company. We know more about how people live, feel, shop, vote, watch and post. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world.

EA is committed towards delivering intensive research based analysis reports, enabling clients to easily make fact based decisions. We also have with us the facility of our innovatively designed and developed data processing and analysis division.

OUR MARKET RESEARCH SERVICES

Market Entry

Before you enter a market, we do a research on the industry, challenges, licensing and potential business growth. Market Entry Planning is a method used to deliver services to a new market.

Customer Satisfaction

We provide marketing measures on the customer uptake of services provided by a company. This helps the client understand areas where they need to improve. We provide data or contact information in a consistent format with high accuracy.

Usage & Attitude

We provide a valuable tool for understanding marketplace.

Product Tracking

We provide a way to track your product.

Data Collection

COMMUNICATION & PR

We create powerful ideas based on deep insights from through market research to connect brands’ messaging with audiences in meaningful ways and channels at meaningful moments.

We specialize in integrated communication. In order to increase our clients’ success and market presence, we combine media relations, social media & digital marketing, consulting & training, public relations and event organization. Through our expertise, we support our clients in breaking new ground.

TECHNOLOGY AND RESEARCH

We leverage technology and research partnerships and unique scaled platforms and capabilities to build technology and data solutions fit for our clients’ needs.

DIGITAL COMMUNITY MANAGEMENT

Visibility in the digital space is an essential.  The success of curated content rests in its ability to inspire audiences whilst reflecting just the right tone of the brand. We call it call-to-action aspiration.

Our tactical approach focuses not just on meaningful content but on tactical online media buying and analytical audits for a paired for, relevant strategy that speaks to the right audience in just the right manner.

  • Content curation
  • Tactical media buying
  • Social media audit
  • Community engagement

EXPERIENTIAL MARKETING

We create seamless experiences to make brands part of people’s lives – creating more memorable engagement and driving better business results.

Through experiential marketing we influence and connect with our discerning audience. Our concepts are always bespoke, enlightening and inspiring. Most importantly they are about the premium brand and its message. Each experience is meticulously planned right down to the finest detail.